The client
Pegma Holdings imports, markets, rents and installs scaffolding and engineering equipment for construction and industry, along with engineering consulting, transport, installation, engineering supervision and trade-ins. According to its site, the products are certified to Israeli Standard 1139 and EN 12810, and the company supplies the Ministry of Defense.
What the site had to do
Buyers are contractors, site managers and industrial companies. Before they order, they want to see that the equipment meets the standards and that the company has done serious projects. The site has to show both, present an orderly catalogue, and lead to a quote request.
What we built
- A home page that opens with video and the line “safety and quality above all”, with project videos.
- A product catalogue in three categories: general, scaffolding and construction supports.
- Separate pages for scaffolding sale and rental, and for logistics and warehousing.
- A projects page with work from the field, such as a TAMA 38 building in Tel Aviv, a residential building in Jerusalem and a protected server farm.
- A standards and certifications area, including a downloadable test certificate.
- A quote form, phone, map, blog and Google reviews.
Ongoing care
The work did not end at launch. We keep updating the site: adding new projects as they are completed, updating products and content, and keeping the site fast, secure and up to date.
Google and Facebook campaigns
Roy built and ran Google and Facebook campaigns for Pegma that send people to the site. The goal: quote requests, both from people searching for scaffolding now and from people who did not know Pegma yet.
- On Google: showing up for people searching for scaffolding, scaffolding rental and engineering equipment.
- On Facebook: presenting the products and service to the construction audience.
- One message on both channels: certified equipment, installation and supervision, and a fast quote.
The site and the campaigns work together: whoever arrives from an ad finds the projects, certifications and form that convince them to get in touch.