The client
I.G. Hakshuri Group is a real estate and infrastructure company that plans, builds and markets its own projects. At 3-5 Rabinowitz Street in Bat Yam it is running a TAMA 38/1 project: reinforcing and renovating two existing buildings and adding 28 new apartments, close to the beach and the promenade.
What the page had to do
A landing page for an apartment sales campaign. Someone arriving from an ad has to grasp in seconds what the project is, where it is and what it costs, then leave details or book a visit to the model apartment.
What we built
- An opening with the line that matters: 4-room apartments in Bat Yam, from ₪2,350,000.
- A short facts strip: 28 new units, TAMA 38/1, Rabinowitz Street, Bat Yam.
- Sections on the lifestyle, the location and the project’s advantages, such as a safe room and balcony in every apartment, a designed lobby and new elevators.
- A floor plan gallery for both buildings, including duplexes and penthouses.
- One page with anchor navigation, a map, an about-the-developer section and a contact form at the bottom.
- A sticky “Leave details” button in the header, tap-to-call and WhatsApp with a pre-filled message.
Why it works
A home buyer compares price, location and timing. The page puts all three up top and keeps a way to get in touch within reach on every scroll, on mobile too.