The client
Olim Advisors guides English-speaking olim through the whole move to Israel: before aliyah, the first days in the country and the months after. Siblings Lara Itzhaki and Rafi Shulman founded it in 2016, with a team of aliyah advisors. Alongside aliyah support, the firm helps olim and overseas buyers find a home, from the search to the signing.
What the site had to do
The audience comes from the US, Canada and Australia, and plans a big move before knowing anyone in Israel. The site has to build trust fast, show there are real people behind it, and lead to a first consultation call.
What is on the site
- An English site with a clear opening line: “Your Aliyah. Your Home. Our Expertise.”
- Three stages of support: before aliyah, arrival, and the months after.
- Service packages by type of oleh, including tracks for 50+, a pilot trip and bureaucracy.
- A separate real estate section: home-buying guidance and introductions to professionals.
- A team page with the advisors, testimonials from olim, press mentions and an FAQ.
- Calls to action down the page: a free consultation and a downloadable toolkit, plus direct WhatsApp to the founders and US phone numbers.
Why it works
Someone considering aliyah wants to know who will be beside them. So the site shows faces, names and the stories of families who have already made the move, and makes it easy to get in touch at any stage, including on WhatsApp from abroad.