The client
Franchi Real Estate is a family company founded in 1964. It specialises in exclusive sales of residential property in Tel Aviv and Greater Tel Aviv, with a commercial property arm and support for planning, renovation and interior design. Its Tel Aviv offices are in Neve Avivim and the Old North, with further offices in New York, Verona, Paris, Brussels and Toronto.
What the site had to do
Franchi works with two audiences: sellers in Israel looking for an exclusive agent, and buyers from Israel and abroad. The site has to present the exclusive listings with dignity, build trust in a long-standing brand, and speak to buyers from abroad as well.
What we built
- A site in Hebrew and English, for buyers and sellers in Israel and abroad.
- Exclusive listings showing neighbourhood, built area, balcony, price and rooms.
- A dedicated path for sellers, explaining how Franchi gets the best price.
- A section on the overseas client base and the list of offices around the world.
- Contact buttons, phone numbers, email, WhatsApp and social links, alongside an accessibility toolbar.
Why it works
In luxury real estate the site is the first business card. Franchi shows its history, real listings and international reach here, in Hebrew and English, so buyers from abroad feel at home too.
The Facebook campaign
Roy built and runs a Facebook campaign for Franchi Real Estate that sends people to the site. The goal: enquiries from sellers and buyers for the company’s exclusive listings.
- Showing exclusive listings to people looking for an apartment in Tel Aviv and Greater Tel Aviv.
- A message built on the company’s history since 1964 and its international presence.
- Traffic sent to the site, the phone line and WhatsApp.
The campaign and the site work together: whoever sees a listing in an ad finds the details and the way to get in touch on the site.